Legendary Women's Club

Building a Brand Blog on a Budget

When the time came to collect all the amazing women I know and work with into one digital space, I knew I would have to find a low-maintenance, low-budget way to create a turn-key online clubhouse that I could later hand over to a board of leaders within the group. With that in mind I set out in a single weekend to craft The Legendary Women’s ClubThe Legendary Women’s Club website and membership portal.

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Shauna WhiskeyChick Castorena - Music Blogger - Band Marketer

The YouTube rEvolution

In my kids’ younger days I used to get so frustrated that they would spend hours on end just watching YouTube. I’ll admit now that they were so far ahead of the game in visual media than I ever was, but back then I just couldn’t understand how what I thought was just a bunch […]

Blogger Gift Guide

Shop My Gear!

Whether I’m helping a band work a show or I’m planning my next year of blog content, I’ve always got a go-bag by my side filled with the right tools for the job at hand. Now, thanks to Kit.com there’s an easy way to play “What’s in my bag” for all of you that are following along with what I do. While I am not sponsored by Kit, any items purchased from these collections will grant me a few pennies to put into my next concert fund, so I appreciate all of your support!

Contact Management Tools for Blogging

In order to be profitable, you need a way to reach as many potential customers as possible, and often on a limited marketing budget. The best way to do this, in my experience, is through personal relationship management with key influencers. It’s certainly not a new practice, but it is one that a lot of newer business owners go through a lot of trial and error before the light bulb shines and they find their flow. To help give you a head start on growing your potential customer reach, I’m going to share with you the system I learned in hotel sales, and continue to use to this day; The Tickler File.

I Want To Blog: Where Do I Start?

Some people start blogging because they have an opinion or mindset they feel they HAVE to share with the world. Others start because they see an opportunity to make a side income, or even a full-time job out of it.

No matter the reason, blogging itself has become a mainstream tool of expression, and the accessibility to resources like open-source platforms (WordPress for example), and social media have made it easier than ever to go from idea to action as a blogger. So why is it so many people start big, but then disappear?

While I can’t speak for all bloggers, I will share what almost knocked me out of the blogosphere in the beginning, and I hope it helps some of you avoid the same pitfalls.