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Shauna WhiskeyChick Castorena
  • 10 Tips For Organizing a Conference
    Lifestyle

    10 Tips For Organizing a Conference

    Music bloggers, Upstart publicists, Budding Photographers, and DIY artists NEED a place to go where they can learn the tools it takes to stand out in this current state of noise for the sake of noise. They deserve to be taken seriously.

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  • 5 Ways to Build Your Contact List
    Music

    5 Ways to Build Your Contact List

    The Name of the Game is Contact Acquisition! Recently I had the honor of hosting a decently-known rock band at our property for an overnighter between stops on their Midwest tour. When they weren’t busy decompressing among the chickens, hammocks and haphazard races on the mini-tractor, we got around to chatting about how tough it…

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  • DIY Bands: Top Merch Items for Festivals
    Music

    DIY Bands: Top Merch Items for Festivals

    So your band is lucky enough to be on one of the hottest festivals of the year? Well that’s something to brag about in its’ own right, and that placement may even get you more bookings down the road, but those bookings do you little  good if you don’t harness all of the opportunity that…

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  • Band Marketing Tip: Geo-Targeting Facebook Event Invites
    Music

    Band Marketing Tip: Geo-Targeting Facebook Event Invites

    Why pay for event advertising on Facebook when DIY bands can geo-target their event promotions for free? WhiskeyChick breaks down how to increase attendance at live shows by targeting fans in the area without paying for ads.

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  • Music Marketing and DIY Band Hacks from WhiskeyChick
    Music

    How #TidalforAll Missed Its Mark

    *This was originally published on 3/31/2015 as an editorial piece for PureRockNews.com. “In a star-studded celebrity event” is how most posts regarding the announcement of Jay-Z’s Tidal music platform will start, and that’s exactly why Tidal’s best asset became its biggest launching mistake. Before we go further, here are Tidal’s main selling points: Tidal is…

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  • Why Eddie Trunk is My Compass
    Lifestyle

    Why Eddie Trunk is My Compass

    *Originally posted on February 3rd, 2014 as an editorial piece for PureRockNews.com. In 1993 a good friend of mine handed me a mixtape that changed my life forever. On it were artists like Skid Row, Black Sabbath, Lita Ford, Poison, Meatloaf, Kiss, Sepultura, Motley Crue, Queensryche and a dozen others. This was my true introduction…

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