On New Years Eve of 2020, Vivid Sky Vertical LLC brought the vertical concert concept to the USA with the help of Hilton Hotels and artists Pryor & Lee, Tyler Farr and Lee Brice.
It was held at the Daytona Beach Hilton where guests purchased tickets which included a nights stay at the hotel, food and drink delivered to the room, as well as their own private balcony. The private balconies allowed them to enjoy the concert in the safest way possible.
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