The Rise of the Micro-Festival
Die hard music fans have always been my favorite kind of treasure hunters, only the type of treasure has changed. Micro-Festivals give artists the chance to craft once-in-a-lifetime experiences for their closest fans.
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Ten Things DIY Bands Need To Do Better
In every town and near every potential stage there are hundreds of upstart musical acts just trying to capture an audience. Some are lucky enough to make a huge impact right out of the gate but then watch as their audience size shrinks over time. Others play to empty rooms for months or even years…
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Secondary Ticket Market: Scalpers or Saviors?
What happens when the event ticketing industry undermines itself? Event ticketing is and always has been a hotbed topic in the entertainment industry. From struggling to find a pricepoint that both provides a deal to the public and a profit to the event, to ensuring that access to reasonably priced tickets is handled securely and…
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5 Ways to Build Your Contact List
The Name of the Game is Contact Acquisition! Recently I had the honor of hosting a decently-known rock band at our property for an overnighter between stops on their Midwest tour. When they weren’t busy decompressing among the chickens, hammocks and haphazard races on the mini-tractor, we got around to chatting about how tough it…
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DIY Bands: Top Merch Items for Festivals
So your band is lucky enough to be on one of the hottest festivals of the year? Well that’s something to brag about in its’ own right, and that placement may even get you more bookings down the road, but those bookings do you little good if you don’t harness all of the opportunity that…
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Band Marketing Tip: Geo-Targeting Facebook Event Invites
Why pay for event advertising on Facebook when DIY bands can geo-target their event promotions for free? WhiskeyChick breaks down how to increase attendance at live shows by targeting fans in the area without paying for ads.
