In 2020, Eric Church expanded his business ventures beyond music and co-founded the company Outsiders Spirits with entrepreneur Raj Alva. 

The first launch to come from his new drink line was the award-winning Whiskey JYPSI Legacy Batch 001 in May of 2023. After seeing great success with their initial launch, Outsiders Spirits is now introducing the brand-new Whiskey JYPSI Explorer Series.

Since its release, Whiskey JYPSI Legacy Batch 001 has won multiple national and international awards, including the Double Gold Medal from the San Francisco World Spirits Competition. It has also stacked up impressive ratings from the NY International Spirits Competition, the PR%F Awards, and the Beverage Testing Institute.